The future of Fashion

It has come to the point to wrap up all the forecast I have done for the last few months and leave you guys with my final blog. This last blog will sum up everything I've been talking about and bring me to my conclusion of a sales forecast. Sit back and relax while I take you on the journey through Oscar De La Renta's design house!

 

 

From the beginning Oscar De La Renta started working under a designer named Jane Derby in 1965. Her line was called Jane Derby inc. It was located in New York City. When she passed away he took over the company and gave it his own name. First calling it Oscar De La Renta for Jane Derby but soon after changed it to just Oscar De La Renta. He kept with the true essence of Jane and still designed elegant pieces for women who displayed femininity.

With in the coming years after taking over Oscar made a name for him self quickly and became a luxury collection. He had Jeffry Aronsson as his CEO in his business ventures but soon found himself looking for a new CEO after Jeffry jumped ship to be apart of LVMH. He brought aboard his step daughter and her husband, Eliza and Alex Bolen to take over the CEO position. With Alex being a 14 year veteran of Wall Street he put his expertise into the company. They have expanded their business globally to Athens and Madrid and then in Dubai .







Alex and Eliza Bolen



jeffry aronsson

In the Spring 2013 rtw collection you can see a change in the way Oscar usually do things. The theme of the collection was all over the place and the color theme too. His once elegant and sophisticated garments are now different and funky. Not his usual cup of tea. Oscar and his team took a gamble on this collection to see if people would respond well to it or if they had to start back at square one and try things again.



For the future sales of Oscar De La Renta I feel his sales will increase. It seems that they are on a path on innovation and have an idea of something new. They might have missed on this collection but I feel by the year 2017 the collection will be more developed and put together. They will have a new target market that is a younger woman. They want to keep the creativity of Oscar De La Renta but invent new designs for the new era of women. He designed for women like Oprah Winfrey but in 2017 they will be concentrated on a younger woman for example rihanna.